You lead the team.
Who helps you lead?
Private, one-to-one coaching for senior leaders who carry the results, the people and the pressure, often while working for a founder or CEO who still wants a say in everything. Twelve weeks of working on your real challenges, with someone who has sat in the COO chair.
Launch price · I coach up to 6 leaders at a time · Full refund after the first session if it isn't the right fit

The higher you go, the fewer people you can think out loud with.
You can't always take it to your team. You might not want to take it to your boss. And at home, they don't fully see what you're carrying.
Your CEO overrides your calls
You own the result, but not the decision. Priorities change on a Tuesday and you explain it to the team on Wednesday.
Your team waits for you
They bring you problems instead of recommendations, and everything important still comes back to your desk.
The conversation you keep putting off
A senior person who isn't delivering. A peer you disagree with. A boss who needs to hear something hard.
Busy, but nothing moves
Your week disappears into meetings and firefighting, and the work that would change things never starts.
Second-guessing big calls
Reorganising a team, letting someone go, pushing back on a plan. You make the call, then replay it for days.
You know you can do more
You got here by being good at the work. Leading at this level asks for something different, and nobody showed you what.
Three problems. Three fixes. Nine things we build.
This is the whole program on one page. Read it from the inside out: what's in the way, how we fix it, and what you'll have in place by week 12.
Lead Yourself
For when you second-guess every big call
- Leadership identity
- The leader your role now needs, and the habits from your last job that you need to let go of.
- Decision framework
- A simple way to make hard calls with incomplete information, then stop replaying them.
- Personal discipline
- A weekly rhythm for your energy, focus and boundaries, so pressure doesn't run your calendar.
Lead Others
For when the team waits and the CEO overrides
- Manage up
- Agree with your founder or CEO what you own, what needs approval, and how to disagree well.
- Hard conversations
- Prepare and hold the conversations you've been avoiding, with your team, your peers or your boss.
- Real accountability
- Clear expectations, real ownership, and follow-through that doesn't depend on you chasing.
Lead Results
For when you're busy, but nothing moves
- Top three priorities
- Three outcomes for the next 90 days, and a clear list of what you'll stop doing.
- Weekly execution
- A weekly review that turns decisions into owners, deadlines and progress.
- Measure progress
- A short scorecard so you, your team and your CEO can see what's moving.
Twelve weeks, built around your week.
The wheel is the map, not a fixed course. If something urgent lands on your desk, that's what we work on, and we come back to the rest.
Diagnose and plan
Your role, your pressures and what you want. A short leadership assessment and three outcomes for the 90 days.
Lead yourself
How you make decisions, where your time goes, and the standards you lead by.
Lead others
Managing up, the hard conversations, and ownership your team actually takes.
Lead results
Priorities, a weekly rhythm and a scorecard. Then we review the 90 days and plan the next ones.
Every session, the same 60 minutes
After each call you get a short written recap with your actions and deadlines. Between calls, you can send me a quick question when something comes up.
Everything included
- 12 private 60-minute sessions with me, on video
- A leadership assessment at the start, and again at week 12
- Your 90-day plan with three clear outcomes
- A written recap and action list after every session
- Quick questions between sessions, answered within two business days
- A signed copy of my book, The Rubicon Leader
What you keep
- Your personal leadership charter
- A decision journal and decision framework
- An agreement with your CEO on what you own
- Plans for your hardest conversations
- Your top-three priorities and stop-doing list
- A weekly execution scorecard
Answer a few quick questions first. If we're a fit, you can pay and start, book a 15-minute call, or message me.
I coach up to 6 leaders at a time.
What happens after you start
The First-Session Promise
We start working on your real challenge from the first session. If, after it, either of us feels this isn't the right fit, I refund your payment in full and we part as friends.
Built for leaders who carry real responsibility.
A good fit if
- ✓ You lead people and own results at a senior level
- ✓ You work closely with a founder, CEO or board
- ✓ You want to get better, not just vent
- ✓ You'll act on what we agree between sessions
Not a fit if
- ✕ You want someone to do the work for you. See my consulting and fractional COO work
- ✕ You're looking for career or job-search coaching
- ✕ You need therapy, or legal or HR advice
I've sat in the chair you're in.
I'm Vahab Hasiri. As COO, I helped grow a company from $5M to $19.2M with more than 250 people across several countries. I reported to founders, led leaders, made the calls nobody else wanted to make, and learned most of it the hard way.
I'm also the author of The Rubicon Leader, a book about the shift from doing the work to leading people. My job isn't to make your decisions. It's to help you think clearly, choose well and follow through.
Six quick questions. 90 seconds.
If we're a fit, you'll see how to start straight away: pay and begin, book a 15-minute call, or message me first.
Before you start
Is this coaching or consulting?
Coaching. We meet, you decide, you act. I'll give you direct advice and frameworks when they help, but I don't do the work inside your company. If you need that, my consulting and fractional COO services are on the Services page.
Can my company pay for it?
Yes. I can invoice your company. We agree at the start what, if anything, is shared with them. Usually it's only that the sessions are happening.
Is it confidential?
Yes. What you share stays between us, within the limits of the law. I never record sessions or use AI note-takers without your permission.
Why is there a questionnaire?
So we only start when it's right for you. It takes about 90 seconds. If we're a fit, you can pay and start straight away, book a 15-minute call with me, or message me on LinkedIn or Instagram. If now isn't the right time, I'll tell you honestly and point you to something useful instead.
How does the refund work?
After our first session, if either of us feels it isn't the right fit, I refund what you've paid in full and we go our separate ways. If we both want to continue, we carry on through to week 12. From that point the fee is non-refundable.
Can I pay in instalments?
Yes. You can pay $2,800 today and $2,800 at week 3, so $5,600 in total. Paying the $5,000 in full upfront saves you $600.
What happens after 12 weeks?
We review your progress and your next 90 days. If you want to keep going, we agree the next step together. There's no automatic renewal.
